Rethinking The Business Model Post Covid-19

The current Covid-19 crisis in which we find ourselves, along with the rest of our global community, has challenged us in ways we probably could not have imagined even a few short weeks ago – empty CBD’s, huge demand and challenges in internet and mobile network nodes in the suburbs as we come to grips with working from home for an undefined period of time and the lack of personal contact from both a business and social perspective.

Although we were not prepared for this, we are coping and it begs the question as to what the world will go back to when the crisis is over – have we seen a seismic, fundamental shift in the way we work in the future?

Take for example:

We have seen offices empty, with large numbers of both CBD and suburban commercial buildings now vacant. And the questions some CEO’s are therefore now asking are “Do I really need that much space? Or one step further, do I need the space at all?”

Companies that have relied on their face-to-face sales forces in the past to takVideo Conferencing - Future Worke customer orders and liaise extensively with existing and potential customers are now questioning the future of this, as many are effectively locked out from face-to-face contact with customers with the current restrictions in place. And yet the orders are still coming, and in some cases are increasing. So is the old paradigm still valid, and just on pause, or have we migrated to a new paradigm as people’s acceptance of, and views on, the value of technology have shifted (e.g. inexpensive and high quality video conferencing availability; workforce agility/fast scaling).

The same could be said for interstate and international travel. Expensive interstate and overseas branch representation and a host of other ways of working which we have taken for granted to-date as being part of the fabric of doing business.

Have the focus of a number of key roles in an organisation fundamentally shifted? What will the GM Sales and Marketing look like when they don’t need to travel extensively domestically or overseas and information is available in a real time format and at their desk tops.

But the smarter executives are seeing in adversity an opportunity to fundamentally reassess and reinvent how they go about their business and this will potentially have huge ramifications across the spectrum of work, infrastructure, people and society more broadly.

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